
Copywriter for the
Dance Industry
Establish raltionships. Grow business. Save time.
Making the transition from dancer to entrepreneur is a wild and exciting ride.
But you’ve quickly learned that this new adventure eats up your time.
It’s not exactly what you imagined when you became a business owner.
When was the last time you got home before 9:30 pm on a workday?
Can you remember when you took your last vacation?
Has your family gotten used to you not being at the dinner table?
You’re working your butt off and you still struggle to make a profit.
Other dance entrepreneurs seem to have time to go on vacation often, spend time with their family on the weekend, AND successfully run a business.
You constantly wonder, what’s in their coffee and where can I get some?
In today’s digital world, your online presence is everything. Potential clients need to find you quickly and easily.
Your website is the bridge between you and your potential clients. You understand the importance of a website with killer copy and relevant information.
Writing consistent content for your website helps you rank higher in search results, which increases your chances of being found online.
But... you don’t have time to be a writer too.
That’s why you have me.
I’m Michelle, a dance copywriter.
Dance entrepreneurs with a healthy online presence, find their dream clients and get paid to do what they love.
Allow me to write words that speak directly to your ideal client - so you can get back to running your business.
So… what’s a copywriter?
A copywriter blends the art and psychology of effective sales writing.
Well-written content motivates your readers to take action: to subscribe, follow, comment, join, click, or engage with you and your brand. It turns casual readers into clients.
A skilled copywriter delivers content that informs, educates, and engages with your clients. Your blogs, website, and emails should sound like a relaxed conversation with your bestie.
A good copywriter uses search engine optimization (SEO) strategies to help give your content a leg up in search engine results like Google.
The words dancers hear from you play the principal role in your brand’s voice.
It sounds complicated, overwhelming, and time-consuming.
But it doesn’t have to be.
If you’re a dancer turned entrepreneur and you’re struggling with getting words on the digital page, then we need to meet!
Meet Your
Copywriter
Hey guys! I’m Michelle, an expert dance copywriter, foodie, and total bunhead.
You could say copywriting found me. When I decided to combine my passion for dance and love of writing then voilà - a copywriting career that I absolutely LOVE, was born.
You deserve to experience the same joy of being your own boss and watching your business grow.
My real passion is in helping you spread your knowledge and resources to todays dancers. Many important topics are openly talked about more than ever before. I’m thrilled to have a behind the scenes role in those discussions.
My background in dance paired with my marketing expertise gives you the upper hand for your content.
I understand the process of becoming an entrepreneur and the viewpoint of your clients - because I’ve been there.
Copywriting Services + Rates
Attract your ideal client with clear, simple, and easy to understand sales pages and emails.
This is how we sell out your offer… with a waitlist.
Sales Pages
Increase sales with a clear, easy-to-understand explanation of how your digital products and services benefit dancers and solve their problems with thorough market research.
$1500
Sales Email Sequence
Build a rapport with your audience and get them hyped up about your new offer so they buy without hesitation.
$1500 (includes 10 emails)
Welcome Email Sequence
Get a return on investment (ROI) of $37 for every $1 you spend with email marketing.
$600 (includes 5 emails)
Ready to turn dancers into clients?
Portfolio
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Social Media - Are You Using This Marketing..
Inform.
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3 Exercises for an Effective Dance Warm-up
Educate
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The Dancer's Guide to the Perfect Plate
Build trust.
What clients are saying…
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"[Michelle] makes all my content sound like my voice."
KATIE - DANCER FITNESS
“Michelle has been a dream to work with! Besides the research she does to give my audience the knowledge that they need, and the ability to make all my content sound like my voice, she has saved me HOURS of time, stress, and overwhelm. If you’re worried your business is too niche or that your voice will be lost - I can assure you Michelle’s work will work for you! I can’t thank her enough!”
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"Our website traffic increased!"
RACHEL - BALLETBEFIT
Press PLAY to hear what Rachel has to say about working together!
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"High quality and high performing copy"
JULIE - BROCHE BALLET
“The project was completed easily, effortlessly, with a fast turnaround time. I'd recommend hiring Michelle. She quickly and easily gathered information and knowledge about my business, my brand, and my voice, and delivered high-quality and high-performing (not to mention, easy to implement) website & email copy.”

Ready to find out how copywriting can grow your dance business?
Pull up your comfy chair, grab a cuppa coffee, and let’s talk!
(sweatpants encouraged)
During your free consultation, we’ll talk about:
1. Your goals - what you want to accomplish in and with your business
2. Your ideal client - how we can help the right people find you quickly
3. Your current SEO strategy - so you’re easily found online
4. Your copywriting needs - which types of content benefit your business now and in the future