Sell out your offer and build a waitlist
with launch copy that sounds like YOU.
Done-for-you personality-packed sales page and email copy that connects you with the right people and converts for a more successful launch every time.
“High quality and high performing copy”
- Julie, Broche Ballet
I was a little anxious to get started re-vamping my sales funnel and adding an email follow-up sequence, because sales copy can be so challenging to write, especially across a full funnel from landing page through to emails.
Michelle did a great job with my welcome email sequence in capturing my brand voice and offerings.
The project was completed easily and effortlessly. Fast turnaround time both on the initial copywriting and in the editing process!
I am excited to have a solid sales email funnel ready to implement so that I can easily get started reaching more dancers!
I'd recommend hiring Michelle. She quickly and easily gathered information and knowledge about my business, my brand, and my voice, and delivered high-quality and high-performing (not to mention, easy to implement) website & email copy.
You know that your offer has the power to change lives.
YOU’VE TESTED IT AND SEEN THE TRANSFORMATIONS.
First of all, congratulations!
Take a minute to celebrate — I’ll wait.
👏👏👏
It takes guts and determination to make it to where you are now, and you should be proud of how far you’ve come.
But now…
you’ve got to nail your messaging so everyone else understands how incredible your offer really is.
Because your hours of video expertise and lay-of-the-land workbooks aren’t gonna sell themselves.
And every time you sit down to try and write your 3,000+ word sales page and 10-email funnel, you end up staring anxiously at a blinking cursor.
Your launch date is fast approaching, and you still don’t have the most crucial piece of your launch funnel… your sales page.
And you refuse to postpone (yet again).
Instead, you’re ready to
Expert Sales Page Copywriting
is your golden ticket to…
Attract your dream clients and students so your work lights you up, leaving you energized at the end of each work week.
Build your authority as you increase your impact, help more people, and bring your vision to life.
Skyrocket your revenue so you live your life around what you do, not the other way around.
{Hello family vacations in the tropics, building your dream house, or taking a month off… just cuz you can.}
Did you nod your head yes to all of the above?
You’ve landed right where you’re supposed to be…
because that’s exactly what I do! 🙋
Hey, I’m Michelle, your launch copywriter for sales pages and emails.
And I’ve got just the thing you need…
Introducing…
The Principal VIP Experience
Get a high-converting sales page or email sequence written in your voice in ten business days. Confidently sell out your offer and build a waitlist as you calmly head into your next launch.
Starting at $1,500
Here’s How It Works
Michelle’s Conversion Copy Method
During your VIP experience, an entire two weeks are blocked off so that you and your business have my full attention — no other client work. I dive into your offer as if it were my own, provide you with the support you need, and deliver your conversion copy by the end of week two.
Let’s break down what that looks like…
Step 1: Apply
This is the start of our journey together as we get your offer sold out. Before we do anything, let’s make sure that we’re a good fit for each other. Don’t worry, it’s a super easy application that shouldn’t take you more than a few minutes to complete.
Action Step 1
Application. Complete the 10-question form by tapping any button on this page and hit submit.
I’ll get back to you within 72 hours with a link to set up a discovery call.
Step 2: Prep
This step is the foundation for a successful launch copy collab. This is when you get to info dump everything you’ve got about your offer — access to your program, goals, ideal client, testimonials, and Google Docs. Anything you’ve got, send it on over. This is how I get to know your brand and your voice for a sales page that sounds authentically like you.
Action Step 2
Questionnaire. You fill out your offer questionnaire explaining everything I should know about your audience, your offer, and your brand.
Testimonials. Share what your people are saying about working with you so we can shout it from the rooftops.
Kick-Off Call. We’ll hop on a 60-minute Zoom call to really dig into your offer and clear up anything before I get started on your launch copy.
You’re done! I’ve got everything I need to get the show on the road. Take a deep breath, get a massage, and take the day off while I take it from here. In just a couple short weeks, you get to check “launch copy” off your to-do list.
Step 3 — Research & Strategy
From here on out, it’s all me, baby! This is my favorite part. I dive down the rabbit hole (on purpose) to get immersed in your course, onboarding questionnaire, supporting docs, and customer research to nail down a personalized launch copy strategy built for success.
Action Step 3
Know Your Offer. I spend the first few days looking at all the info you’ve given me so I understand your course as if it were my own — goals, objectives, modules, and more.
Target Market Research. I hop on a minimum of three research calls to hear directly from your past clients and students about how you transformed their lives.
Strategy. From juicy wins to presenting you as the solution to your audience’s problem, I use all of my research to create launch copy tailored to your offer and, more importantly… your potential clients.
This detailed research is the heart and soul of your launch copy. This is how we get your potential client thinking *you totally get me*.
Step 4 — Write
It’s time to get in the zone of writing. This is when I pop in my teal headphones, get laser-focused on my unique writing process, and spend the entire week going to town on your launch copy.
Action Step 4
Writing. I wake up with the sun, make an iced matcha, and tap away on my keyboard — All. Week. Long.
It’s an exciting week for your launch copywriter.
Step 5 — Delivery
By the end of week two, you get your sparkly sales page or captivating emails that are professionally edited and polished to perfection. And just to make sure that you’re so excited you want to buy your own offer, you get two rounds of edits.
Action Step 5
Delivery. You’ll get a Google Doc in your inbox with your shiny new launch copy and a video that explains the strategy behind the copy.
Edits. You have 48 hours to look things over and make sure that you’re over the moon thrilled with your copy. Revisions are usually done within 72 hours of getting your feedback.
🎉Bonus #1: Get 1:1 Instagram voice message access for one week after your copy is delivered for any questions that might pop up later.
🎉Bonus #2: Get a Customer Research Spotlight Doc for inspiration on social posts, emails, and webinars to fill in info gaps with value your clients and students drool over.
Easy peasy, lemon squeezy
I needed help with writing an email sequence for my online training programs. I was getting a lot of leads, but not much conversion. It felt a bit frustrating.
Michelle rewrote my email sequences and made them flow together seamlessly.
It was nice to not have to worry about this project and leave it in the hands of someone who is more experienced than me.
I was relieved and happy to see that the email sequences still sounded like I had written them. They were a bit more organized now and made sense with what I was offering.
I would definitely recommend using Michelle’s services if you’re struggling with emails, blogs, etc. She works to understand your business and your marketing prior to writing. Overall, I had a great experience working with her!
“Michelle understand(s) your business and marketing prior to writing”
- Kendall, BodyKinect
Not sure if you’re ready to work with a launch copywriter?
Let’s find out.
🗹 Clear Offer
You know exactly who you serve and how you show up for your people.
🗹 Completed Beta Test
You’ve launched at least one round of your offer, so you know that it’s valuable and life-changing for your audience. Let’s get goin’ for round two!
🗹 Pre-Launch Plan
Sales pages don’t live on your website, so you need a plan in place to warm up your audience and guide them to your offer. That’s where emails come in.
🗹 Funnel Strategy
Take your audience on a journey. In order to continue that ride, we need to know where they’re coming from, before they land on your sales page. Let’s create a smooth ride to the end destination - YOU!
If you answered yes to all four questions, you’re ready to roll!
The Principal Promise
You’re here because you have goals to exceed and people to help.
But, let’s be real, the online space can be a little bit shady. You deserve to know that I’m not going to take your money and leave you hangin’.
You don’t know me yet.
I get it!
When we work together, I promise you’ll get:
Meet Your Sales Page Copywriter
Hey, I’m Michelle,
Dancer, happy hour fanatic, dog mom, and former school bus driver.
I became a sales page copywriter through *drum roll please*… an online course!
Fast forward three years and I’m the CEO of my own copywriting agency, with the freedom to schedule my life around my work — not the other way around.
I know firsthand the power of online courses and coaching.
I’m here to help you articulate how your course and services transition your potential buyers' dream life into reality - with a whole lotta personality mixed in.
Leave the launch copy stuff to me so that we maximize your impact and increase sales while you focus on your zone of genius.
Got some questions?
Hit me with ‘em!
-
For you, minimal.
For me, it’s intense. (Which is why I only accept one client per month.)
All you have to do is fill out your online questionnaire, send over info about your offer, audience, and launch, and hop on a 60-minute Kick-off call.
Then, feel free to get back to your biz or relax at the spa as I strategize and write your launch copy.
-
The sooner, the better.
Every project is booked on a first-come, first-serve basis. And I only accept one client per month to make sure everyone gets high-quality copy and personalized attention.
If you think this is for you, fill out the application so we can get your launch copy in the books ASAP.
-
Absolutely! My eyes almost popped out of my head when I saw the cost of investing in my business.
I gotchu.
A 50% deposit is due to save your spot on the schedule, and the final 50% is due on or before our kick-off call.
If you need a more personalized payment option, make a note at the bottom of your application and we’ll chat about it to secure your spot.
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There is a lot that goes into your sales funnel to make it a success. I also write sales email sequences to promote your offer and warm up your audience as launch day approaches.
If you’d like your promotional sales emails taken care of too, we’ll book you for back-to-back VIP experiences.
We’ll start with your sales page so I have a clear understanding of your audience and offer. Then, shift the focus to your emails for the following weeks.
Your sales page is a major part of your funnel to sell your offer.
Do you really wanna go through the hassle of writing your own launch copy? 😬
Let’s compare your VIP week with going at it on your own…
On Your Own
Principal VIP Experience
A VIP day gets you a specific type of copy written in a day, but that’s all you get. There isn’t time or room in your jam-packed VIP day for much of anything else.
Your VIP week technically gets your copy written in a week, give or take a few days.
First, you hop on a kick-off call for a deep dive into your business, offer, and audience.
Next, I do intense market research to make sure you connect with your ideal person.
Then, I spend an entire week writing your launch copy based on market research.
Last, copy delivery to your inbox at the end of week two.
And done! Check your sales page off your to-do list.
You’re a business owner, which means you have expertise in a specific area. You’re ready to share your zone of genius with others, impact lives, and grow your business. 🎉
But chances are, you’re not a copywriter — a writer who specializes in sales writing that converts.
Going at it alone takes longer, moves along at a snail's pace, and, in the end, often leads to hiring a copywriter just to get rid of the headache.
You have a conversion copywriter in your corner to help you reach your goals.
My main goal is to scale your business through copy that connects and converts so you have a waitlist of potential clients ready to go now, and the next time you launch.
No more second-guessing about your sales page or wondering why it didn’t perform as well as you hoped.
Use your 1:1 support (via DM on Instagram) after your VIP experience for any questions that come up as you go live.
Done for you sales page and email copy for a launch you feel good about – on time. Literally, all you have to do is hop on a call, send me any needed docs, and I take it from there.
Just sit back, put on the finishing touches of your course, or go to the beach. Your launch copy is in good hands.
Put simply, you don’t have the time. You’re trying to get your course and processes all ironed out and ready to launch. Then, you’ll get to the most important part - your sales page.
And when you do, it often takes much longer than anticipated, postponing your “doors are open” announcement… again.
Personality is the secret sauce to conversion copy that a template just doesn’t offer.
Through our kick-off call and market research, your sales page is packed with personality to help you connect with the people you’re looking for and show them how you can help them.
When your sales page is written in your voice, people can tell. We’ll use the same language as your students and clients so they have that “oh my gosh, you get me!” moment.
Sales page templates are affordable and helpful for your first launch. When you don’t have a lot of money or aren’t sure how your course or offer will perform, a template is a great option.
Since this isn’t your first rodeo, it’s time to level up your copy for bigger and better results.
AI absolutely has some helpful tools when it comes to writing copy for your business. I even use it to help me sort through customer research.
However, it doesn’t know your voice or the voice of your customers.
That means that the copy will not connect as well as a sales page written by a person.
AI is great for helping you generate ideas for blogs, emails, and social media posts. But it doesn’t have the most important aspect of effective copywriting techniques — feeling and emotion.
Buying decisions are based on emotions, which AI has not achieved yet.
Even if I don’t write your launch copy, you will have a higher conversion rate when it’s written by a person with empathy and understanding of your potential buyers.
I know what you’re thinking — “I’ll use ChatGPT.”
It’s free and spits out copy in a few seconds instead of a two-week turnaround time.
Your copy will be ready well before the end of the day, and you save a chunk of money.
Ok, let’s be real.
I originally built my business working with dancers and food bloggers, writing their blogs and emails.
I absolutely adore my clients and continue to work with them each month.
Then, I discovered how fun sales pages are to write and the transformative results they create, and it lights me up. 🔥
To make sure everyone I work with gets the individual attention and high-quality copy that they deserve,
I only accept one VIP client each month.
You’ve invested so much time and money into your course and services, I want your launch to be more successful than your wildest dreams. I want you to feel confident as you head into your launch with sales copy that nails your message, connects with your ideal person, and converts.
So I have a question for you,
Are you ready to increase your impact and scale your business in one fell swoop?
Quick recap
Conversion Copy Process
Phase One: Prep
Questionnaire
You complete a short questionnaire from your onboarding email to tell me all about your audience, offer, and business. I’ll take a look at your launch copy and market research.
2. Kick-Off Call
We’ll hop on a 60-minute Zoom call before I start writing to talk about your questionnaire and clear up any questions that pop up for either of us.
>> After the prep is complete, you’re all set! From here, I’ll dig into the research and data you’ve shared to create your publish-ready conversion launch copy. <<
Phase Two: Research & Copywriting
3. Research
I dive into your questionnaire, our kick-off call notes, market research, and any docs you’ve sent over to create launch copy that sounds like you.
4. Writing
I spend the whole week writing your copy using my proven process that connects you and your audience and compels them to take action.
5. Edits (if needed)
Your shiny, money-makin’ launch copy comes with professional editing before it slides into your inbox. Plus, you get a complimentary round of edits if you need it.
Bonus!
Follow Up & Support
Get 1:1 DM support via Instagram for one week after your copy is delivered for any questions that come up.
Future Content Ideas
Get a customer research doc with a spotlight on how you’ve impacted your community and what resonated with them. Perfect for creating new content for your biz.
One last thing…
If you’re still here, that means you’re ready to elevate your course or service to the next level.
And you deserve it!
Whether you want to hit a 250k sales goal or book yourself out for six months, personality-packed launch copy featuring YOU that connects and converts is your ticket to success.
Whether I get to be the special person who helps you sell out your offer or not, know that I’m behind the scenes cheering you on — megaphone and all. 📣
Ready to get started?
- Michelle