Show Up on Google, Increase Traffic, Connect With Loyal Followers
Delectable copywriting for
Food Bloggers.
Experienced Food Copywriter
Welcome to my food copywriting kitchen. On the menu… appetizing copy for the online food community!
Whether you’re a newbie or a well-seasoned food blogger — you’re in the right place.
You started your food blog as a hobby to share occasional recipes with your friends and family. And before you knew it, you gained a loyal following of recipe researchers looking to you for more dinner ideas and sweet treat recipes. (Yay!)
But... now you’re trying to keep up with:
Blogs
Youtube videos
Social media
Content creation
Recipe Testing
Photography
Editing
Emails
Posting
And that’s all before lunch.
When it comes to SEO, Yoast, writing your recipe blogs, posting them to WordPress, and sending emails, you’d rather stab your eyes with a fork.
You just don’t have time.
Or writing is your least favorite part about food blogging.
You’ve got a recipe created, tested, and ready to go. Now comes the tricky part. You’ve gotta figure out how to describe your recipe in a way that connects with your audience.
You want your audience to imagine the taste, texture, and smell of your dish like it’s right there on their plate.
Describe the gooey, melted goodness of sharp cheddar and creamy goat cheese with crisp honey-glazed apples, finished off with the savory sweetness of caramelized onions on a perfectly toasted grilled cheese sandwich.
Appealing to the senses makes all the difference between a pin, like, share, view, save, or making your recipe.
This takes hours of research, finding just the right descriptive words for your recipe. Then you’ve gotta edit your blog, checking for spelling, punctuation, flow, tone, and the list goes on.
Imagine if all of the writing and research were done for you.
You could move right on to testing your next recipe WHILE someone else writes your blog posts so you can keep killin’ it in the kitchen.
Sounds like you could use a “sous chef” for your content.
Here’s how we do it!
About Me
Hey! I’m Michelle!
Food copywriter, ex-school bus driver, dog mom, and happy hour fanatic.
I love baked goods fresh out of the oven, grilled steak with charred edges, and classic recipes with a surprising twist.
And I have over 4,000 recipes pinned on Pinterest. I guess I’m a little obsessed with food.
I’m also obsessed with giving your time back to you. I’m here to take writing and posting off of your plate so you can run your business in alignment with what matters most to you.
Imagine what you would do with hours of extra time each week if your blogs and emails were written, edited, and posted for you.
All you had to do was approve them and hit publish.
When you work with me, you get to spend more time creating in the kitchen. I’ll handle the copy, SEO, and posting so you can focus on what you love — and still show up on Google, increase your website traffic, and connect with your loyal followers.
Sound like a plan?
(I knew you’d say yes! ✊)
Ready for a done-for-you copywriting package that’s designed specifically for food bloggers so you show up online, increase website traffic, and connect with loyal followers?
Choose a Package
Appetizer
4 Recipe Blogs
SEO — To get you higher in search results
Keyword Research — So your people actually find you online
Formatting — For easy to read tips and recipe instructions
Professional Editing — Error-free copy, every time
1000-1200 Words per Blog — So Google recommends you as the expert
4 Emails
Clickworthy Subject Lines — So your emails aren’t chillin’ in an inbox, unread
Photos — To whet your reader's appetite
Call to Action — Gently guide readers to your blog and increase your web traffic
Investment: $1,800 per month
All the fixin’s
4 Recipe Blogs
SEO — To get you higher in search results
Keyword Research — So your people actually find you online
Formatting — For easy to read tips and recipe instructions
Professional Editing — Error-free copy, every time
1000-1200 Words per Blog — So Google recommends you as the expert
4 Emails
Clickworthy Subject Lines — So your emails aren’t chillin’ in an inbox, unread
Photos — To whet your reader's appetite
Call to Action — Gently guide readers to your blog and increase your web traffic
+
Blog Upload to WordPress
Blog Upload to WordPress — No more dealing with the techy side of blogging
Photo Upload — Includes alt text and saves time
Video Upload — To increase views on your Youtube channel
Recipe Card — For readers who just want to get in the kitchen
Meta description — Engage with your audience right from the get-go
Email Upload
Email Upload — So you don’t even have to think about emails
Photo Upload — To wet your reader's appetite
Template Design — Choose a template that’s on brand
Investment: $2,300 per month
“Visits to my website have doubled every month!”
Writing a food blog is no easy task, but Michelle understands how to do it perfectly. I am not a writer so I was overwhelmed and didn’t know where to start. She is professional, incorporates SEO, and posts my blogs on WordPress. I don’t worry about a thing. I’ll use Michelle’s writing for my cookbook as well. She does a great job — you’re in good hands.
- DEBBIE, DEBBIE’S KITCHEN CORNER
Wana get more people to your blog?
An opt-in is a great place to start…
Grab your readers’ attention with an opt-in so valuable that they can’t pass it up. Recipe ebooks are a non-salesy, casual way to grow your email list — bringing more attention to your blogs. Collecting emails is almost like your follower is inviting you into their virtual living room. Take advantage by building a personal connection that turns random readers into loyal followers.
Plus, when you launch a product like a cookbook, cooking class, or a new apron line, you’re ahead of the game with a warm list of potential buyers (cha-ching!💰).
One Time Investment — Hook new readers in your sleep
Photos — So your visitors eat with their eyes and want more recipes
Exclusive Recipes — That aren’t already on your website
Design — On brand colors to match your blog
Investment: Starting at $300
Portfolio
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Sponsored Blog Post
Incorporate your sponsors’ products into your recipes for money makin’ brand deals.
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Ads
Make it easy for your customers to buy. With personality and customer focused copy, you’re sure to increase sales.
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Recipe Blog
Save time and show up on Google with regular SEO blog posts. Let’s get you to page one!
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"How To" Blog
Explain how to master various cooking techniques and establish yourself as the go-to expert.
Grow your audience with organic copywriting ingredients.
Contact
Let’s figure out a personalized recipe to grow your audience.
On your discovery call, we’ll talk about:
Your goals, hopes, and dreams for your food blog
Your immediate copywriting needs
Connecting to your audience
Search Engine Optimization